White Claw | We Bring the Wave

White Claw isn’t just a summertime seltzer. It’s a great drink 365 days a year.
From tidal wave to winter wave, surfboard to snowboard, and summer fun to après-ski.
It’s the All-Season Seltzer.

So for White Claw’s first winter in the Canadian market (2021/2022),
we brought the wave to the slopes (using only stock footage).

Executive Creative Director | Ray Del Savio

Then we offered up a fresh take on Winter 2023/2024.

Creative Director | Laura Muse