belairdirect | "Insure-vention"

How many times can you say "Switch, combine and you could save 20% on car and home insurance with belairdirect" in 60 seconds? Apparently never enough, because too many Toms are paying still paying too much for insurance. Enter, the Insure-vention.  

DRTV. So many mandatory savings messages, so little time. 

Paying too much for insurance affects everyone. Seriously.

Director | Aleysa Young
Creative Directors | Alexis Bronstorph & Kelsey Horne
Art Director | Haley Koehn
Copywriter | Whitney Tam

"Insure-vention: Garage Sale" 

The second iteration of our Insure-vention series in which the neighbourhood rallies around Pete, who's been selling his stuff to help pay for the insurance that protects his stuff.

Creative Directors | Alexis Bronstorph & Kelsey Horne
Art Director | Loretta Lau
Copywriters | Whitney Tam & Arjang Esfandiyari

Protector of the Game

How do you get CFL fans to vote for belairdirect's Protector of the Game? By upping the stakes with a cute granny, a cup of hot tea, and typical tea time shenanigans, obviously.

Director | Brett Blackwell
Associate Creative Director | Ryan Lawrence
Art Director | Haley Koehn
Copywriter | Whitney Tam