Heineken | Draught

Introducing the world’s best billboard brought to you by the world’s best draught beer.

When you think Heineken, you think the iconic green bottle - not draught beer. To change that, we re-introduced the world’s best draught beer to Toronto with a billboard that lived up to what it was advertising. Because it was also a bar. That served up ice cold pints of Heineken. And a hidden courtyard. Who needs a “chalice” anyway?

Creative Directors | Alexis Bronstorph & Kelsey Horne
Associate Creative Director | Ryan Lawrence
Art Director | Haley Koehn
Copywriter | Whitney Tam

How does Heineken introduce its Extra Cold draught beer taps on Instagram?
With the coldest thirst trap ever, of course.

Creative Director | Ryan Lawrence
Art Director | Haley Koehn
Copywriter | Whitney Tam
Videographer + Editor | Nigel Mikz