AXE | #praiseup
2 of Toronto's biggest athletes. 1 pair of BFFs.
And all the middle fingers to toxic masculinity.
(A campaign in which I learned that you should always have a backup hashtag.#LiveAndLearn)
Everyone's got something. Why not tell them?
We got everybody’s favourite Toronto Raptor, Kyle Lowry, and Blue Jay, Marcus Stroman, to give each other props in #praiseup - a mobile first, multi-platform social campaign. Kickstarting a movement encouraging guys to tell their friends #yougotsomething and own what makes them special.
Director | Brooks Reynolds
Creative Director | Alexis Bronstorph
Art Director | Haley Koehn
Copywriter | Whitney Tam